Home Career Inspiration The Enduring Relevance of Design

The Enduring Relevance of Design


Worldwide, creative industries continue to outgrow more established professions year in and year out. If you want a great job which will guarantee you a happy and successful career, design is the way to go.

The advent of AI, which we term as Augmented Intelligence – nothing ‘artificial’ thank you – along with Robotics has brought forth a dramatic paradigm shift to the way the world is developing. Technology is advancing on a daily basis and any responsible organisation will always keep up to date with advances. The soon-to-be world of the students of today will be vastly different to the world we have experienced. AI and Robotics will bring with them a whole new way of working, requiring a whole new skill set.

Robots are not creative; students of design need to be. The basics of established learning will be eaten into by Big Data, ready for the AI machine to disgorge required information at a frighteningly rapid pace. Actually the word frightening is wrong; I should say exciting, stimulating, empowering pace. It’s all very wonderful, really. When referring to AI and robots we don’t talk about scary technology aimed at ruling the world but rather Aladdin’s genie, eager to please with the power to make magic happen.

Today’s young professionals grew up in an age of mind-boggling technological change, having seen the growth of the internet, the invention of the smartphone, and the development of machine-learning systems. ‘What should I learn today so that I’ll have a job in the future?’ is a question most of them have pondered over at some point.

I believe we need to concentrate on the following important elements that robots cannot do.

Read the full article here in our July 2020 issue.

Emeritus Professor Mike Knowles started his professional career training to teach 3D design at Southfields College, London. After entering into industry he worked with many leading London designers before setting up his first studio, Mike Knowles and Associates in London in the mid-eighties. A ‘ Ruskinite ‘, he is a passionate believer in the societal value of design and craft skills. He moved to India to develop job creation and export projects and helped establish the In Group. His recent role of Emeritus Professor, School of Creativity, Rishihood University, set forth exciting opportunities to change the face of Design Education in India at the tertiary level.


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