Careers in digital media are the next big thing in the technological era. Everyone is looking for a job where they can explore their creativity and skills while earning a decent living.
On average, India adds 12 million people to its workforce every year. As automation makes inroads into the job market, humans are competing with machines to keep up. That’s one reason why more and more careers in the digital field are emerging every day.
Digital media involves technology like the internet and electronic devices to create content, such as audio and video, websites, social media, and video games. This industry is continuing to grow in popularity, and there are plenty of exciting opportunities that you can pursue.
Before starting your career, you must take a few steps to have a successful career in the digital media industry:
1. Learn the basics of digital media
Skills like coding, multimedia design, and programming can give you an upper hand while pursuing your career in digital media. You must also be familiar with the different tools and technologies used in this field.
2. Know the workings of different social media platforms
Social media is a very important part of a digital career. Everyone interested in pursuing a career in this sector must familiarize themselves with the workings of social media. You would have to become an expert in skills like search engine optimization (SEO), Google Ads, Instagram, and Facebook, and also learn to understand the audience and the ongoing trends.
3. Create an online portfolio
Building an online presence is very important for you to get a job in the digital media sector. This portfolio is usually in the form of a blog or a website where you show your work and skills.
4. Get an internship position
Before securing a permanent job, you need to have some experience in the field in which you want to work, and internships are the best way to gain this experience. With an internship, you not only gain experience but also enhance your skills and learn how to work with a team, which will prove very beneficial for you in the future.
5. Stay up to date with the trends
In this fast-moving world, trends change every day. As a person interested in working in this sector, you must be up-to-date with the ongoing trends and technologies. You should be willing to learn every time and stay consistent to have a successful digital media career.
Some of the leading digital media careers in India are:
1. Digital Marketing
Digital marketing is one of the top career options in the digital media sector. It includes everything from SEO to social media marketing and content creation.
In this sector, you get paid on the basis of your skills and experience.
2. Social media influencer
We are living in a world of social media. In today’s time, everyone has a smartphone and a social media account. It is the largest platform for viewing content. Everyone, from brands to actors and writers, is collaborating with social media influencers to promote their work and products.
As a social media influencer, you will get paid by different brands for doing their brand deals, performing gigs, and doing live shows. If you are a YouTuber, you can also monetize your channel and get paid by YouTube for creating content.
3. Affiliate marketing
Affiliate marketing is one of the top 10 professions in India. In this, you get paid by brands to refer their products and services to the audience. It is usually done via ad sales and/or sponsored posts.
4. Graphic Designing
Graphic design is one of the highest-paid careers in the digital media sector. If you have creativity skills and know how to use professional tools and software to create illustrations, you can go very far in this field. You can also pursue skills like editing, logo design, typography, banner design, and color correction to build an even more successful career.
5. Website Developer
Websites are the backbone of a digital media company. If you have knowledge of computer science or information technology (IT) and know how to work with HTML, PHP, CSS, SQL, and WordPress, you can become a website developer and earn a decent living for yourself.
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